Specialty Print Communications Earns
Three Golds at 2008 Tower Awards
Niles, IL, May, 2008
Specialty Print Communications – a complete direct-mail production resource and national print company – earned three Gold awards for its marketing initiatives at the Tower Awards ceremony May 7. The awards are an annual event of the Chicago chapter of the Business Marketing Association.
Two of the awards were for Specialty’s 2007 Total Communications Program and its three-drop “We Are Direct” direct mail program. The third award was for Specialty’s new corporate identity.
The award-winning communications were part of an extensive re-branding and re-positioning campaign undertaken with Symmetri Marketing Group, a Chicago-based business-to-business marketing communications firm.
“These awards reaffirm the solid strategy and execution of the re-branding and the direct-mail campaign,” said Dustin LeFebvre, SPC’s Executive Vice President of Strategic Initiatives. “Our new identity and our direct campaigns generated hundreds of business opportunities that have helped us strategically grow our business.”
The SPC-Symmetri collaboration brought sophisticated color and geometric rigor to SPC’s corporate identity. The “We Are Direct” campaign combined striking black-and-white photography with eye-catching details – such as a bold red flag atop the classic mailbox -- to promote SPC’s direct-mail expertise and the “Red Flag” thematics of SPC’s DMAOI trade show presence. “We Are Direct” was part of the larger, Gold award-winning communications program, which included an overview brochure and three case studies.
During the trade show, 800 attendees completed response cards, of which 48 percent were considered top shelf. “We strove to make SPC’s communications eye-catching, clear and compelling, to support SPC’s positioning as “Built To Respond,” said Carl Triemstra, Symmetri Marketing Group President. “Three Tower Awards are more proof that together we succeeded.”
