March 2009 – New Inline Capabilities Offer Versatility and Value

New Inline Capabilities Offer Tremendous Versatility and Value – Niles, IL, March 2009

SPC Print Communications—a complete direct-mail production resource and national print company—has recently added extensive capabilities by modifying inline equipment to expand its offering of complex inline production solutions.

The new double cut-off technology greatly increases SPC’s portfolio of formats to include open- and closed-end mailers, scratch-offs, scratch-and-sniffs, clean-release cards and more. The inline technology will allow SPC to produce personalized, complex direct mail that’s highly impactful and engaging while delivering maximum value and time efficiencies. In addition to personalized data and variable imaging, the new technology makes the addition of a UV coating easy and affordable.

SPC’s inline capabilities offer a host of benefits to direct marketers. According to Dustin LeFebvre, SPC’s Executive Vice President, direct marketers who didn’t think intricate, higher-end formats were do-able now have lots of options.

“This technology compresses the production schedule dramatically. There are efficiencies on virtually every level, so now you don’t have to be in the Fortune 500 to generate high-impact direct mail and achieve lift in your retention, loyalty and acquisition programs,” LeFebvre says.

Additionally, LeFebvre sees many new opportunities down the road. “This new technology allows up to confidently position ourselves as innovators, allowing us to offer the new exciting formats at an affordable price point.”

For more information on SPC's Lettershop capabilities, call Dustin LeFebvre at 1-847-600-5614 or email him at dustinl@specialtyprintcomm.com