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News.
October
2009 –
Loyalty Group to be Introduced by SPC at DMA Show
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Loyalty
Group to be Introduced by Specialty Print Communications at
DMA Show –
Niles, IL,
October 2009
Specialty Print
Communications (SPC), a national print company and full-service
direct marketing specialist, introduces its new Loyalty Group
at DMA•09 Conference & Exhibition
at SPC Booth #1327, San Diego Convention Center, San Diego,
California.
The SPC Loyalty platform is designed to increase
marketers’ sales by leveraging customer data, including
audience attributes, behaviors and preferences, to create
relevant, meaningful and results-oriented messaging.
“Loyalty marketing allows
marketers to engage consumers across multiple channels,” said
Paul LeFebvre, CEO of Specialty Print Communications.
With a full spectrum of loyalty offerings,
SPC will enable marketers to appeal to their customer base
with programs such as: loyalty card issuance and membership
fulfillment; new customer welcoming; life-stage and activity
trigger marketing; product cross-or up-sell campaigns; ongoing
reward marketing; membership program upgrades; reactivation
campaigns; and new customer acquisition through predictive
modeling.
“SPC’s Loyalty Group is dedicated to building
and optimizing programs that drive engagement with our clients’
brands, increasing the lifetime value of their customers,”
said Gil Bathgate, who recently joined SPC as Vice President
of Loyalty Marketing.
Bathgate has more than 25 years of
experience in the direct marketing industry, and is an active
member, speaker and instructor in numerous travel and marketing
organizations and associations. Bathgate and his group will
spearhead initiatives aimed at delivering single-source loyalty
marketing and fulfillment solutions to clients. For more information
or to learn more about SPC’s Loyalty Group visit:
www.specialtyprintcomm.com, or call (847) 588-2580.
About Specialty Print Communications
Specialty Print Communications (SPC) is a national print
and direct marketing company located in Niles, Illinois.
SPC offers a wide-range of product and service-based
solutions, from web, sheet-fed, and digital printing
options to a host of inline capabilities, book printing,
distribution, fulfillment, and customized web-based print
communications campaigns. Privately held, the company
is led by Paul LeFebvre, CEO; and his three sons: Adam,
President; Dustin, Executive Vice President of Marketing;
and Ryan in Sales. For more information, visit: www.specialtyprintcomm.com,
or call (847) 588-2580.
Contact:
Lori Keenan
Smarthinking PR for SPC
847/902-2905
Lori@SmarthinkingPR.com |
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