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Resources
– Market
Dynamics/Case Studies.
Direct mail can be
a very effective and cost efficient marketing tool that blends
targeted reach with customized messaging. The ability to control
timing, audience and messaging makes DM one of the most advantageous
marketing vehicles that works very well on its own, or as part
of a broader, integrated media campaign.
To follow are a few
examples of what SPC means by ''Built to Respond'':
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The Time Challenge: Time is of the essence more than ever before, considering that 68% of adults say they typically open direct mail based on timeliness. That means your planning time and production schedules will feel the pinch.
SPC’s Solution: We take responsiveness
to the next level with turnaround times on estimates under three
hours. Once the project is awarded, we’re in accelerated response
mode — carefully synchronizing every aspect of your job. Our
schedulers are industry veterans with 25+ years of experience
in workflow management. Together with your dedicated account
team, they ensure adherence to the established schedule. Overall,
you will not find a more nimble approach that delivers quality
on time, time after time.
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Click to view PDF. |
The Money Challenge: Budgets are getting squeezed due to rising postal costs, paper prices, fuel, freight and raw materials. Beyond shrinking budgets, marketers must also consider the total costs associated with a given job. When a project is not timed to enter the mail stream and the consumers’ hands at the perfect moment, it can waste precious marketing dollars.
SPC’s Solution: We consider the total cost of the project and offer solutions to achieve your goals, such as a different format to save on postage, paper options that maintain the desired effect but are more aligned with your budget, and delivery alternatives that ensure your product arrives at the correct location at a time when the consumer is most receptive, making the most out of your marketing dollars.
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Click to view PDF. |
The Multi-Vendor Challenge: As direct mail programs become more complex, marketers often find it necessary to engage with multiple vendors to get the job done, adding the potential for error, extra cost and extra time.
SPC’s Solution: We offer a 360° solution
that leverages our extensive range of equipment — web, digital,
sheetfed, as well as our prepress, finishing and bindery, and
lettershop capabilities. With SPC as your single source, you’ll
benefit from an entire chain of efficiencies that save you time
and money while meeting or exceeding your quality objectives.
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Click to view PDF. |
The Quality Challenge: Consumers have become increasingly sophisticated in regards to the vehicles that carry messaging. Marketers have to continually raise the bar to maintain brand standards.
SPC’s Solution: SPC maintains a department
devoted solely to quality, reporting independently of production.
Developed based upon best practices in the industry, SPC quality
control operates 24/7, and features a system of ongoing, coordinated
checkpoints. SPC QC is one of the most comprehensive systems in
the industry, and makes us the printer of choice for customers
who demand the utmost in quality.
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Click to view PDF. |
The Green Challenge: Consumers are making it clear they want brands to be environmentally responsible. You might also have to respond to corporate-wide policy changes and personal concerns. How do you keep your direct mail program “green?”
SPC’s Solution: Environmental responsibility
is a top priority. SPC has greenified its business practices through
the Green Business Alliance. In addition, we are triple certified
with FSC, SFI, and PEFC, which means we only source paper that
is obtained using sustainable forestry methods. We also have an
FSC Xpert™ on staff that is qualified to consult with you on how
to find the stock that is best for you, that also falls within
the FSC guidelines. |
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Click to view PDF. |
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