Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and delight brand loyalists?
As part of our ongoing #AskSPC series, Gil will … Read More ›
The newest member of SPC’s sales team is Jim Williams. Jim previously spent more than a decade both at Segerdahl and Banta Direct, focusing on direct mail programs. We sat with Jim and asked him a few questions about moving to SPC and his thoughts on our ever-changing industry.
SPC: What factors contributed to your decision … Read More ›
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who determines postal increases?
Every month, Randy fields your burning questions about mail and … Read More ›
In the rapidly-evolving world of direct mail printing, we are constantly striving to stay on the leading edge. This means more than having the latest and greatest technology. For us, it’s more about how we use the technological tools in our toolbox to craft creative solutions for our customers’ ever changing needs.
Digital printing has revolutionized … Read More ›