Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and delight brand loyalists?
As part of our ongoing #AskSPC series, Gil will … Read More ›
What is Augmented Reality (AR)?
Physical printed pieces, whether they’re direct mail, catalogs, magazines, advertising or other media have their own strengths—permanence, tactile connection, a time-tested interface, price, portability and more. These classic benefits seem even more powerful in an age of ubiquitous digital experiences. But some emerging technologies potentially promise to extend the value, longevity … Read More ›
The retail marketing world keeps changing, and in order to change with it, marketers gather each year at the CRMC conference, an event designed for retail marketers to work together, hear about and explore new trends and technologies at the forefront of successful consumer marketing strategies. This year’s theme was “The Sweet Rewards of Intelligent … Read More ›
This was SPC’s 5th year sponsoring and exhibiting at the CRMC retail marketing conference held at the Chicago Hilton June 7-9th. The CRMC was attended by more than 125 well-known retail brands including Costco, Ulta, Sephora, Best Buy, Macy’s, PetSmart, TJX and Nordstrom. There were over 600 CRM marketing-driven strategy specialists in attendance.
The theme at … Read More ›