SPC recently joined industry leaders and marketing experts in the nonprofit community gathered in Chicago August 26–28 for the Association of National Advertisers Chicago Nonprofit Conference. One of the key topics at the conference was solving today’s challenges around the acceleration of innovation, technology, and changes in consumer/donor behaviors. Here are some takeaways.
Big Picture: The … Read More ›
To anyone paying attention to the evolution of the loyalty marketing space, it is increasingly clear that not all loyalty programs are right for all customers. One size does not fit all! The bar has been raised for what individualized loyalty programs can look like—and loyalty professionals attending the 2019 Loyalty Expo last month … Read More ›
Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and delight brand loyalists?
As part of our ongoing #AskSPC series, Gil will … Read More ›
What is Augmented Reality (AR)?
Physical printed pieces, whether they’re direct mail, catalogs, magazines, advertising or other media have their own strengths—permanence, tactile connection, a time-tested interface, price, portability and more. These classic benefits seem even more powerful in an age of ubiquitous digital experiences. But some emerging technologies potentially promise to extend the value, longevity … Read More ›