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Blog

This is where we keep you informed of ongoing improvements happening at SPC and throughout the industry with monthly blog posts.

Key Takeaways from the ANA Masters of Marketing, Driving Growth 

Industry Trends

As SPC continues to transform into a more progressive marketing services provider, we increasingly look for opportunities to sit alongside CMOs and industry leaders at events where the latest trends and innovative thinking take center stage. This year’s ANA Masters of Marketing Week was a perfect example.

The conference took place in Orlando, FL, from October … Read More ›

ANA Conference

Key Takeaways from the 2019 ANA Chicago Nonprofit Conference 

Industry Trends

SPC recently joined industry leaders and marketing experts in the nonprofit community gathered in Chicago August 26–28 for the Association of National Advertisers Chicago Nonprofit Conference. One of the key topics at the conference was solving today’s challenges around the acceleration of innovation, technology, and changes in consumer/donor behaviors. Here are some takeaways.

Big Picture: The … Read More ›

One-Size-Does-Not-Fit-All in Loyalty Programs 

Industry Trends

To anyone paying attention to the evolution of the loyalty marketing space, it is increasingly clear that not all loyalty programs are right for all customers. One size does not fit all! The bar has been raised for what individualized loyalty programs can look like—and loyalty professionals attending the 2019 Loyalty Expo last month … Read More ›

#AskSPC Loyalty – Gil Bathgate 

Informational

Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and delight brand loyalists?

As part of our ongoing #AskSPC series, Gil will … Read More ›

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