To anyone paying attention to the evolution of the loyalty marketing space, it is increasingly clear that not all loyalty programs are right for all customers. One size does not fit all! The bar has been raised for what individualized loyalty programs can look like—and loyalty professionals attending the 2019 Loyalty Expo last month … Read More ›
Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and delight brand loyalists?
As part of our ongoing #AskSPC series, Gil will … Read More ›
What is Augmented Reality (AR)?
Physical printed pieces, whether they’re direct mail, catalogs, magazines, advertising or other media have their own strengths—permanence, tactile connection, a time-tested interface, price, portability and more. These classic benefits seem even more powerful in an age of ubiquitous digital experiences. But some emerging technologies potentially promise to extend the value, longevity … Read More ›
The retail marketing world keeps changing, and in order to change with it, marketers gather each year at the CRMC conference, an event designed for retail marketers to work together, hear about and explore new trends and technologies at the forefront of successful consumer marketing strategies. This year’s theme was “The Sweet Rewards of Intelligent … Read More ›