Behind the Numbers
A cursory look at market trends might look less-than-stellar, but a deeper dig into the numbers shows that print is growing in important, strategic arenas—all of which are poised for growth.
While overall print demand is shrinking, specific and crucial sectors are growing—digital and packaging print. Digital inkjet truly has the potential to … Read More ›
Once again, we are happy to announce that SPC has won new awards. This kind of recognition is important to us, because it signifies something even more important—great partnerships between SPC and our clients. Every framed certificate, shiny statue or plaque just points back to our incredible team and a decades-long history of serving clients … Read More ›
At SPC, success is measured by how well we help our customers connect more powerfully with their marketing audiences. But it’s also nice to have our direct mail work recognized by the print industry and our peers.
For 20 years, the Great Lakes Graphic Association (GLGA) has recognized standout achievements in printing in Illinois, Indiana and … Read More ›
The USPS is changing. Direct mail, packages and letters still drive the business, but now the postal service is adding a digital dimension. Intent on providing digital marketing value to marketers and recipients alike, USPS has recently introduced Informed Delivery (ID). ID is an emerging USPS service that connects direct mail campaigns to digital … Read More ›