At SPC, our work is more than just ink and paper. It’s about the people, personalities, and processes that make up the beating heart of our company. It might look like controlled chaos, but there’s a tried & true method to our madness. Here’s a look behind the SPC curtain that shows how we make … Read More ›
Direct mail just works. Printed marketing occupies a unique place in the arsenal that marketing teams deploy, complementing and augmenting digital and experiential marketing. The statistics also reinforce the power of printed direct mail. Marketers sell $17 in goods for every $1 they spend on direct mail in the U.S. One study showed that … Read More ›
Behind the Numbers
A cursory look at market trends might look less-than-stellar, but a deeper dig into the numbers shows that print is growing in important, strategic arenas—all of which are poised for growth.
While overall print demand is shrinking, specific and crucial sectors are growing—digital and packaging print. Digital inkjet truly has the potential to … Read More ›
Once again, we are happy to announce that SPC has won new awards. This kind of recognition is important to us, because it signifies something even more important—great partnerships between SPC and our clients. Every framed certificate, shiny statue or plaque just points back to our incredible team and a decades-long history of serving clients … Read More ›