The USPS is changing. Direct mail, packages and letters still drive the business, but now the postal service is adding a digital dimension. Intent on providing digital marketing value to marketers and recipients alike, USPS has recently introduced Informed Delivery (ID). ID is an emerging USPS service that connects direct mail campaigns to digital … Read More ›
It’s not an exaggeration to say that the print industry has undergone seismic shifts in the past twenty years. Those changes have been economic, cultural, financial, and operational—and they’ve been discussed at length elsewhere. One part of the equation that gets much less attention is the human side of printing and how that part of … Read More ›
At SPC, we relish every opportunity to connect with those in our industry, stand out, build relationships, and help meet the needs of marketers creating high-volume direct mail. Many of these opportunities come from conferences like DMA’s &THEN, where we exhibited this year.
Historically, this industry event has focused on direct marketing—and direct marketing generally … Read More ›