It’s not an exaggeration to say that the print industry has undergone seismic shifts in the past twenty years. Those changes have been economic, cultural, financial, and operational—and they’ve been discussed at length elsewhere. One part of the equation that gets much less attention is the human side of printing and how that part of … Read More ›
At SPC, we relish every opportunity to connect with those in our industry, stand out, build relationships, and help meet the needs of marketers creating high-volume direct mail. Many of these opportunities come from conferences like DMA’s &THEN, where we exhibited this year.
Historically, this industry event has focused on direct marketing—and direct marketing generally … Read More ›
In part 1 of our coverage of SPC’s recent two-day event, we took some time to cover the open house event that SPC held with Canon and Target Marketing. In the second installment, we switch gears to focus on the new technologies that SPC is utilizing to better serve the direct mail market.
Driving Direct … Read More ›