Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Ask Randy: December 2021

Ask Randy: December 2021

With the holiday season in full swing, direct mail marketers have their noses to the grindstone trying to get their customers’ pieces in-home, and on time. This is a challenge every year. Certain factors are making it even more challenging this year. This issue of Ask...

read more
Ask Randy: The USPS 2022 Incentives

Ask Randy: The USPS 2022 Incentives

1. What are the highlight changes in the 2022 USPS incentives as compared to years past? The upcoming USPS Mailing Promotions for 2022 are repeats of previous years. What has changed is the duration for a handful of them and the biggest difference being the percentage...

read more
Ask Randy: Good News from the USPS

Ask Randy: Good News from the USPS

Yes, the forthcoming August 29, 2021 USPS rate increase is painful. But the USPS threw direct marketers a bone. Did you miss it? The USPS August rate case includes a size adjustment for first-class postcards. Marketers are no longer bound by the content restrictive...

read more
Ask Randy: 2021 Mid-Year Postal Update

Ask Randy: 2021 Mid-Year Postal Update

The economic recovery is welcomed yet things remain quite volatile for the direct mail industry and the USPS. While making progress, the summary points below describe a postal organization very much still in transition. The most important three words to both guide and...

read more
Ask Randy: Volume 15

Ask Randy: Volume 15

Randy Weiler, SPC’s Senior Director of Postal Affairs, Logistics and Strategy is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop...

read more

Subscribe for updates

Subscribe for our "Direct to You News" to keep up-to-date with SPC’s latest articles including direct mail trends, innovating print technology as well as current events influencing the marketing industry.

* indicates required

Certifications

Family Run. Forward Looking.

SPC HQ

6019 W. Howard Street
Niles, IL 60714

Call us at 847.588.2580

Watch a sneak peek of SPC's Virtual Tour

Access to our file transfer system (FTP)