As SPC continues to transform into a more progressive marketing services provider, we increasingly look for opportunities to sit alongside CMOs and industry leaders at events where the latest trends and innovative thinking take center stage. This year’s ANA Masters of Marketing Week was a perfect example.
The conference took place in Orlando, FL, from October … Read More ›
Like most other industries, the paper industry is global. With many options available for sourcing their paper, printers take a variety of factors into consideration when deciding which supplier to go with. For our Q3 Paper Market Update, we’re taking a look at the state of paper manufacturing around the world.
As printers continue to shift … Read More ›
The fifth annual thINK Ahead conference was held from September 16-18 in Boca Raton Florida, and SPC was on hand for this invitation-only event. The conference was attended by hundreds of members within the thINK community, which is an independent group of Canon Solutions America inkjet customers, solution partners and print industry … Read More ›
SPC recently joined industry leaders and marketing experts in the nonprofit community gathered in Chicago August 26–28 for the Association of National Advertisers Chicago Nonprofit Conference. One of the key topics at the conference was solving today’s challenges around the acceleration of innovation, technology, and changes in consumer/donor behaviors. Here are some takeaways.
Big Picture: The … Read More ›