It’s not an exaggeration to say that the print industry has undergone seismic shifts in the past twenty years. Those changes have been economic, cultural, financial, and operational—and they’ve been discussed at length elsewhere. One part of the equation that gets much less attention is the human side of printing and how that part of … Read More ›
At SPC, we relish every opportunity to connect with those in our industry, stand out, build relationships, and help meet the needs of marketers creating high-volume direct mail. Many of these opportunities come from conferences like DMA’s &THEN, where we exhibited this year.
Historically, this industry event has focused on direct marketing—and direct marketing generally … Read More ›
Deborah Corn of Podcasts from the Printerverse joined SPC President, Adam LeFebvre, at thINK Forum 2018 to record a live podcast on our inkjet journey.
What is Augmented Reality (AR)?
Physical printed pieces, whether they’re direct mail, catalogs, magazines, advertising or other media have their own strengths—permanence, tactile connection, a time-tested interface, price, portability and more. These classic benefits seem even more powerful in an age of ubiquitous digital experiences. But some emerging technologies potentially promise to extend the value, longevity … Read More ›