SPC recently joined industry leaders and marketing experts in the nonprofit community gathered in Chicago August 26–28 for the Association of National Advertisers Chicago Nonprofit Conference. One of the key topics at the conference was solving today’s challenges around the acceleration of innovation, technology, and changes in consumer/donor behaviors. Here are some takeaways.
Big Picture: The … Read More ›
Behind the Numbers
A cursory look at market trends might look less-than-stellar, but a deeper dig into the numbers shows that print is growing in important, strategic arenas—all of which are poised for growth.
While overall print demand is shrinking, specific and crucial sectors are growing—digital and packaging print. Digital inkjet truly has the potential to … Read More ›
SPC recently had a successful few days at CRMC 2019 in Chicago. It was our seventh year participating in what many believe is the most relevant and well attended retail marketing conference in the U.S. Our team came away energized by what we shared and what we learned about the latest trends in retail … Read More ›
To anyone paying attention to the evolution of the loyalty marketing space, it is increasingly clear that not all loyalty programs are right for all customers. One size does not fit all! The bar has been raised for what individualized loyalty programs can look like—and loyalty professionals attending the 2019 Loyalty Expo last month … Read More ›