To anyone paying attention to the evolution of the loyalty marketing space, it is increasingly clear that not all loyalty programs are right for all customers. One size does not fit all! The bar has been raised for what individualized loyalty programs can look like—and loyalty professionals attending the 2019 Loyalty Expo last month … Read More ›
The National Postal Forum (NPF) is an important annual event for organizations who interface and work with the USPS. For SPC’s marketing clients in retail, fashion, automotive, hospitality and other sectors who make significant investments in direct mail, this event can be a powerful source of industry information and support. Once again, this year, … Read More ›
I’m 68 years old, and I probably never heard the word “blog” until I was 65, but my son asked me to write one about the printing industry changes in the last 20 years. Let’s go back 61 years, as that was my first experience in print. My parents were divorced when I was 6, … Read More ›
In the new year we often look back reflexively on events of the previous 12 months. It’s also important to squint and look at what’s coming next. At SPC, we’ve always got at least one eye on the future, and we appreciate anyone who helps make tomorrow a little clearer.
Our focus is always on helping … Read More ›