Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who determines postal increases?
Every month, Randy fields your burning questions about mail and … Read More ›
We’re driven to provide our clients with printing solutions that meet both their creative needs and key performance indicators of a mail campaign. That’s why we feel compelled to not only adopt the latest innovations, but to educate our clients about how best to utilize them. We see that 1:1 precise personalization is a growing … Read More ›
Even with the rise of digital marketing over the last decade, mail continues to be the $50 Billion workhorse in the marketing industry, helping drive transactions of all shapes and sizes. And while print and postage costs certainly make it a more expensive channel than digital options, mail consistently outperforms digital in response rates … Read More ›