Coming back to work for a company that I previously interned with was the best decision I could have made.
After my time with SPC last summer, I went into my final year of school with the knowledge and experience I gained and had one of my best years academically. Amidst all the chaos of COVID-19, … Read More ›
A perspective from Ryan LeFebvre, SPC Executive Vice President of Sales
The print industry means a lot to me. As a third-generation owner at SPC, I’m heavily invested in helping the industry evolve and grow. Currently, I am the president of Western Michigan University’s Print Advisory Committee, I serve on the board at Harper College, … Read More ›
Neuroscience is the study of the brain and the nervous system, and neuromarketing is the application of this knowledge and understanding to matters of marketing.
Kevin Keane, CEO and Founder of Brainsights, a neuromarketing technology and data company, shares five things neuroscience can teach marketers about direct mail marketing.
The Power of Physical, Interactive Experiences
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At the age of just 21, Paul LeFebvre received a phone call from his father that he would be taking over the family business. With this much experience under his belt dating back to 1971, Paul has seen it all. To mark his 70th birthday, we asked him a few questions about his amazing journey … Read More ›