2024 kicked off with mills paying close attention to several variables that will shape the stability of the paper market: Lower order volumes Mills face the challenge of maintaining a balance between predicted lower order volumes and operational efficiency. Mills are...
Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
2025 Proposed USPS Promotions
Big Changes Proposed for the 2025 USPS Promotional Calendar The USPS filed their proposed 2025 promotions with the Postal Regulatory Commission featuring two new promotions and a new add-on program providing customers an additional 1% discount. SPC has you covered...
Take a Fresh Look at Adding Dynamic Maps in Direct Mail
With insights from map expert Randy Hardy from LOCR Dynamic map applications in direct mail campaigns are transforming the way marketers provide relevant and useful content to consumers. Today’s marketers realize success through highly personalized direct mail....
SPC Appoints COO & Elevates Key Executives
View and Download Press Release Here
2024 Mail Growth Incentives
For existing mail marketers, the USPS has great news! The USPS has introduced its biggest incentive to date. Eligible mailers can receive a credit of up to 30% on incremental mail volume over last year. Registration for the First-Class Mail and Marketing Mail Growth...
Discover the Benefits of Marketing Storefronts
How Online Portals Can Streamline Workflows SPC Marketing Storefront Advantages Empowers geographically distributed locations while maintaining full corporate oversight Consolidates production and fulfillment of all assets through a single platform Maintains brand...
Let’s get to know Holly Winters
Introducing Holly Winters, the newest addition to the SPCFuel Team as Associate Creative Director. With over two decades of experience in the direct mail industry, Holly brings a wealth of expertise poised to enrich our creative output. Her proficiency lies in...
The Paper Market Unfolded Q4 2023
The paper market remains steady heading into the new year, a much different scenario than the beginning of 2023. Printing & writing (P&W) demand is expected to show a dramatic drop in 2023, perhaps as much as 27%. Part of this dramatic drop is the overstocking...
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