Joe Carte joins our sales team at SPC, after spending time at both Precision Dialogue and Lehigh Direct growing direct marketing and integrated marketing business. We’re excited for Joe to join our squad and quizzed him on his first impressions of SPC and what the future looks like from his vantage point.
SPC: What piqued your … Read More ›
Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and delight brand loyalists?
As part of our ongoing #AskSPC series, Gil will … Read More ›
The newest member of SPC’s sales team is Jim Williams. Jim previously spent more than a decade both at Segerdahl and Banta Direct, focusing on direct mail programs. We sat with Jim and asked him a few questions about moving to SPC and his thoughts on our ever-changing industry.
SPC: What factors contributed to your decision … Read More ›
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who determines postal increases?
Every month, Randy fields your burning questions about mail and … Read More ›