SPC: What interested you the most about SPC?

SH: Having worked with SPC in the past I’ve gotten a good understanding of how business is conducted and how clients are treated. SPC’s investments in new technology and being a leader in the industry have SPC well-positioned for today’s marketplace and the future as well—something that made me enthusiastic to join the team.

How did you get started in the print industry? 

My first sales job was for a small family-owned print management firm in Kansas City. I didn’t know it at the time but that was the start of my passion and life’s work in printing and marketing.

How did you find a niche with 1:1 personalized direct mail?

As a customer of some big brands, I always appreciate when they take the time to recognize me and reach out with both timely and relevant content. When an opportunity arrived to develop and sell data-driven print programs I jumped at the chance. Solving problems with technology as they relate to data exchange and automated workflows has been very rewarding thus far.

What should marketers know about digital print in the current economy?

It’s all about being timely, targeted and relevant. As more commerce is done online, a targeted direct mail piece really stands out to your customers. A tangible, physical campaign can help bridge the gap from online to physical as in-store traffic has declined for obvious reasons. Personalized digital print is a way to create a customer experience through tailored offers and communications to prove that they’re valued users.

What do you bring to SPC?

I bring a lot of experience in helping clients solve problems and deliver winning programs. My history in relationship marketing along with data-driven direct mail allows me to be more than a vendor—I’m a true partner and collaborator.

What are your outside interests and hobbies?

Raising my two teenage boys keeps me very busy. I love all sports but particularly football and the world champion Kansas City Chiefs. I also compete as the swimmer on a triathlon team. We participate in a yearly event that honors a local fallen Navy SEAL and proceeds go to veteran’s charities. A great cause I’m proud to be a part of.

 

Steve Holland
Strategic Accounts Executive

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